How to build a link with UTM tags

Step by step

1. 1

   Enter the base URL

   Paste the landing page without extra clutter parameters.

2. 2

   Fill source, medium, campaign

   Example: instagram / social / spring_sale. Agree on naming with your team.

3. 3

   Copy the finished link

   Use it in ads, stories, and email. Add content/term when comparing creatives.

Naming basics

Prefer lowercase Latin characters without spaces (underscores or hyphens) so reports don’t split on typos.

Things to watch

• Don’t invent alternate spellings for the same campaign.
• UTMs work beyond Google Analytics if your stack reads campaign params.
• Clear names beat clever abbreviations.