UTM Builder

Build campaign URLs with UTM parameters for ads and analytics

Website address

Main parameters

Fill in at least one field

Campaign source

utm_source

Traffic type

utm_medium

Campaign name

utm_campaign

Optional parameters

Ad identifier

utm_content

Keyword

utm_term

Your link is ready. Copy it and paste it into the service.

About UTM Builder

Build a URL with UTM parameters for ads, newsletters, and posts so analytics can show where the traffic came from.

Without UTM tags, visits from ads, social posts, and emails often collapse into one “direct” or “referral” channel. Marking the link helps Yandex Metrica, Google Analytics, and other tools split sessions by source, medium, and campaign.

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FreeWay builds the URL in your browser: enter the site address, source, medium, and campaign name, then add content or a keyword if you need them. Copy the finished URL into an ad cabinet or a post.

Source is where the person came from (google, yandex, vk). Medium describes the channel: cpc, cpm, social, email. Campaign name separates promotions. content and term help when you compare creatives or paid queries.

Prefer Latin values without spaces so filters in reports stay clean. If the address already has UTM parameters, the builder replaces them. The original path and other query parameters are kept.

If you need to create UTM tags online, build a tracked link for ads or a newsletter, this page does it without spreadsheets or hand-joined query strings.

Questions about this tool

Why use UTM parameters?

They help analytics show where traffic came from: ads, social, email, or another channel.

Which parameters are required?

Usually source, medium, and campaign are enough. content and term help compare creatives and keywords.

Does the link work without Google Analytics?

Yes. UTMs are URL tags. Any analytics that parses campaign parameters can read them.

UTM Builder

Main parameters

Optional parameters

Questions about this tool

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